Why it’s not clearly right or wrong (yet)
1. Regulatory "whack‑a‑mole" is largely borne out.
Since 2021 there’s been a surge of attempts to curb harmful or addictive social feeds, especially for minors:
- The EU’s Digital Services Act (DSA) imposes risk‑assessment and mitigation duties on very large platforms, including obligations around recommender systems and addictive design, fully applying to all platforms from February 2024. (commission.europa.eu)
- Multiple U.S. states have passed laws targeting “addictive feeds” or limiting minors’ social‑media use (New York’s SAFE for Kids Act, California SB 976, Virginia SB 854, Florida’s HB3), though several have been delayed or challenged in court. (en.wikipedia.org)
- Other countries (e.g., Denmark, Australia) are moving to ban or heavily restrict children’s access to social media. (apnews.com)
At the same time, when one outlet is constrained, others quickly fill the gap. After India’s 2020 TikTok ban, short‑video demand shifted to Instagram Reels, YouTube Shorts, and local clones like Moj and Josh; surveys suggest a majority of former TikTok users there migrated to Reels, and India became a huge market for Instagram and YouTube. (time.com) This is a clear whack‑a‑mole pattern consistent with Friedberg’s mechanism claim.
2. Emotionally arousing content (esp. short‑form video) is still booming.
Short‑form, highly engaging video—arguably the archetype of “emotionally stimulating” content—has grown sharply since 2021:
- TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels all report massive user bases and view counts (e.g., Shorts and Reels with hundreds of billions of monthly or daily views, Reels and Shorts user numbers in the billions). (wiki.tapnex.tech)
- One 2025 compilation estimates the average person spends ~1 hour 16 minutes per day watching short‑form video alone, and short‑form video ad spend is projected to exceed $100B in 2025. (mconverter.eu)
- Reports describe short‑form as “the engine of social media,” with post volumes and engagement still rising year‑over‑year. (influencermarketinghub.com)
So despite regulatory pressure, the ecosystem of emotionally arousing, engagement‑optimized content has not shrunk; in many respects, it has intensified and spread beyond classic social networks.
3. But total time on social media per user has stopped its steady rise, and is now edging down.
Data since the episode aired show a peak and modest decline in average daily social‑media use:
- The "Digital 2024" report (We Are Social / Meltwater) found 5.04B social‑media users and an average of about 2h23m per day, but noted that this was not sharply increasing anymore. (globenewswire.com)
- A 2025 analysis using global usage data reports that average time on social media peaked around 2022 and has fallen about 8–10% by late 2024, to roughly 2h20m per day, with the biggest drop among teens and twenty‑somethings. (edwardconard.com)
- Another 2025 dataset shows a similar pattern: 149 minutes/day in 2022, then down to 146 (2023), 143 (2024), and 141 (2025). (texting.io)
Meanwhile, the number of social‑media users keeps rising and people use more different apps per month, but the per‑user time is no longer monotonically increasing. (globenewswire.com) Some outlets explicitly describe this as “peak social media.” (edwardconard.com)
4. How this maps to Friedberg’s exact claim
He predicted two linked things:
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Regulation would be whack‑a‑mole, with users shifting to new services.
- That pattern is strongly supported: regulations are proliferating but are fragmented, often delayed or struck down, focused heavily on minors, and readily routed around by users shifting platforms or formats (as in India’s TikTok experience, and in the rapid rise of Reels/Shorts). (time.com)
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“At the end of the day” consumers will be “consuming ever more” emotionally arousing digital content despite regulation.
- On the intensity and availability side, the evidence points in his direction: there is more high‑stimulus, bite‑sized content than ever, and short‑form video dominates attention and ad budgets. (mconverter.eu)
- On the total time per user side, however, the data show a clear peak around 2022 and a slow decline since, even while regulations have only recently begun to bite. That contradicts a simple “ever more time spent” trajectory, at least so far. (edwardconard.com)
- The prediction explicitly spans "a few years, maybe a few decades"; four years of mixed data are not enough to decisively confirm or falsify the long‑run “ever more” claim, and it’s unclear whether the recent decline is a blip, a plateau, or a lasting reversal.
Conclusion
- The mechanism Friedberg described—regulation playing whack‑a‑mole while demand for emotionally stimulating content persists and migrates—is strongly supported by events since 2021.
- The quantitative part of his claim—consumers ending up consuming “ever more” of such content—has mixed evidence: the supply and intensity of this content have clearly grown, but average daily social‑media time per user has plateaued or fallen slightly from its peak.
- Given the long time horizon he invoked (“years, maybe decades”) and the conflicting indicators, the prediction is neither clearly fulfilled nor clearly falsified as of late 2025.
Hence the overall judgment: ambiguous.