Last updated Nov 29, 2025
Disney+’s content library (Star Wars, Marvel, Pixar, Disney IP) will drive an exceptionally strong year for the service in 2022 in terms of releases and engagement.
this library is going to have a ridiculous 2022.View on YouTube
Explanation

Jason was talking about Disney+’s IP library (Star Wars, Marvel, Pixar, classic Disney) making 2022 a “ridiculous” year in terms of content and engagement. In hindsight, that’s what happened.

1. 2022 was packed with marquee releases from exactly that library
Disney+ in 2022 launched multiple tentpole series and films built on Star Wars, Marvel, Pixar, and core Disney IP:

  • Marvel series: Moon Knight (March–May 2022), Ms. Marvel (June–July 2022), and She‑Hulk: Attorney at Law (Aug–Oct 2022) all premiered as Disney+ originals. (en.wikipedia.org)
  • Star Wars series: Obi‑Wan Kenobi (May–June 2022) and Andor (Sept–Nov 2022) were the flagship Star Wars shows on the service that year. (en.wikipedia.org)
  • Pixar and Disney films direct to Disney+: Pixar’s Turning Red became a Disney+ original in March 2022, and Hocus Pocus 2 (a sequel to a classic Disney film) debuted exclusively on Disney+ in September 2022. (en.wikipedia.org)
    This is exactly the IP mix Jason was referring to, and it did in fact drive a very crowded, high‑profile 2022 release slate.

2. Engagement: multiple internal and Nielsen records on Disney+
Within Disney+’s own ecosystem, 2022 titles set or tied several platform records:

  • Obi‑Wan Kenobi was announced by Disney+ as the most‑watched original‑series premiere globally on the service (based on hours streamed opening weekend). Nielsen noted it was one of the very few Disney+ titles to exceed 1 billion weekly viewing minutes, and third‑party data shows it accounted for 12.6% of all Disney+ original‑series viewing on the service in 2022. (nielsen.com)
  • Hocus Pocus 2 became the #1 film premiere on Disney+ domestically by hours watched in its first three days; Disney later said it was the service’s most‑viewed film overall. Nielsen measured 2.7 billion minutes streamed opening weekend, a record for any streaming movie debut and surpassing Encanto’s previous record. (press.disneyplus.com)
  • Library titles powered by Disney IP also dominated usage: Nielsen’s 2022 year‑end figures show Encanto (on Disney+) as the #1 streamed movie of 2022 with about 27.4 billion minutes watched, and Bluey (also on Disney+) in the overall top 10 programs with 21.1 billion minutes. (disneybymark.com)
  • Andor, though more niche, still had demand 37.7x the average series and ranked as the 9th most‑streamed series on Disney+ in 2022, generating over $300M in subscriber revenue for the service across 2022–2024. (en.wikipedia.org)

Even though Netflix still dominated the industry‑wide 2022 Nielsen originals chart, the question is about whether Disney+ itself had a “ridiculous” year of releases and engagement driven by its big franchises. The record‑breaking premieres and heavy viewing of Disney+ originals and library films strongly support that.

3. Subscriber and corporate results also describe 2022 as a strong streaming year
On the business side, Disney+ subscriber numbers and Disney’s own framing of the year back up the idea that the content slate worked:

  • Disney+ had 129.8M subscribers as of Jan 1, 2022 and reached 164.2M by the end of its 2022 fiscal year—around 34M net adds on Disney+ alone that year. (subscriptioninsider.com)
  • Across Disney+, Hulu, and ESPN+, Disney added nearly 57M streaming subscriptions in fiscal 2022, and then‑CEO Bob Chapek explicitly called 2022 “a strong year for Disney, with some of our best storytelling yet… and outstanding subscriber growth” in his letter to shareholders. (techcrunch.com)

You can argue about creative quality on specific shows, but in terms of (a) volume of high‑profile IP releases and (b) engagement and subscriber growth on Disney+ itself, 2022 was indeed an exceptionally strong, record‑setting year driven by exactly the Star Wars, Marvel, Pixar, and Disney IP that Jason was talking about.

Given that, the prediction that “this library is going to have a ridiculous 2022” for Disney+ in releases and engagement is best judged as right.