Evidence from 2025 shows that professional sports franchise enterprise values did not peak in 2024; they continued to rise to new all‑time highs across major leagues.

NFL: Forbes’ 2025 list values the Dallas Cowboys at $13 billion, up 29% from their 2024 valuation (just over $10 billion). The average NFL franchise rose to $7.1 billion, a 25% year‑over‑year increase, with all 32 teams now above $5 billion in value—record levels for the league. These figures represent clear appreciation, not a stall or reversal after 2024. (forbes.com)

NBA: Forbes’ 2025 NBA valuations show the Golden State Warriors at $11 billion, the Lakers at $10 billion, and the Knicks at $9.75 billion, all higher than their 2024 valuations (e.g., Warriors at $8.8 billion on the 2024 overall most‑valuable‑teams list). (en.wikipedia.org)
In 2025 transactions, a control stake in the Boston Celtics implied a $6.7 billion valuation, and the Portland Trail Blazers sale valued that lower‑tier franchise at about $4.25 billion—both at rich revenue multiples and consistent with continued investor appetite and rising values, not a peak already passed. (forbes.com)

Global soccer: Forbes’ 2025 ranking of the world’s most valuable soccer teams values Real Madrid at $6.75 billion, up about 2% from 2024, and reports that the top 30 clubs are collectively worth $72 billion, with the average club value up 5% year‑over‑year to a new record. (forbes.com) Again, valuations increased over 2024 levels.

MLB and other leagues: 2025 Forbes‑based MLB valuations also show team values generally rising, with clubs like the Red Sox, Cubs, and Giants all at or near record levels. (thetelegraph.com) Forbes’ methodology for these lists explicitly treats the numbers as enterprise values (equity plus net debt), matching the “enterprise value” concept in the prediction. (forbes.com)

Across the NFL, NBA, global soccer, and MLB, 2025 data show higher franchise enterprise values than in 2024 and, in many cases, accelerating or at least ongoing appreciation. That contradicts both parts of the prediction:

• 2024 was not the valuation peak (2025 values are higher), and
• the rapid appreciation of the prior decade did not clearly stall or reverse after 2024.

Given the available 2024–2025 valuation data, the prediction that “2024 is the peak in terms of valuations of professional sports” and would mark the high‑water mark for pro‑sports franchise values is wrong.