Last updated Nov 29, 2025
techai
By the end of 2024, Apple will have launched major new AI capabilities—potentially including a significantly upgraded or 'rebooted' Siri—such that Apple is widely viewed as an active, credible player in generative or advanced AI rather than remaining on the sidelines.
I think I'm going to go with Apple as my contrarian belief. I think Apple is going to become a player in AI the end of the year. Maybe they reboot Siri, but they're going to figure something out, and I think they're not going to remain on the sidelines when it comes to AI.View on YouTube
Explanation

Evidence by late 2024 strongly supports Jason’s prediction.

  • In June 2024 at WWDC, Apple announced “Apple Intelligence”, a broad suite of on‑device and cloud AI features (writing assistance, image generation/editing, etc.) for iPhone, iPad, and Mac, branded explicitly as its generative AI platform and positioned as a major strategic move. (pcquest.com) These capabilities began rolling out later in 2024 via OS updates (iOS 18, iPadOS 18, macOS Sequoia). (pcquest.com)
  • The same initiative included a substantial Siri upgrade: Apple described a more capable assistant able to perform hundreds of new actions across apps and to tap into OpenAI’s ChatGPT, with a visible redesign and “personal intelligence” framing. Major coverage called this an “extensive makeover” for Siri and highlighted the ChatGPT integration as central to making Siri smarter. (adn.com)
  • Mainstream outlets repeatedly framed this as Apple “entering the AI race” or “jumping into the race to bring generative AI to the masses,” explicitly contrasting Apple’s new efforts with earlier leaders like Microsoft and Google and treating Apple as now actively competing in generative AI rather than remaining on the sidelines. (adn.com)

By the end of 2024, Apple had launched major new AI capabilities, begun a significant Siri reboot, and was broadly covered as a real participant in the generative‑AI race. That matches the substance and timeline of Jason’s prediction, so it is right.