Last updated Nov 29, 2025
techai
Apple will launch an AI product (likely a language‑model‑based service) that explicitly shares a substantial portion—on the order of about half—of its AI query or subscription revenue with content rightsholders whose data is licensed for training.
I predict Apple will do this, right. They'll do a language model where they say 50% of the revenue that we generate from queries or subscriptions to this goes to the people we built it off of, or the licensees.View on YouTube
Explanation

Apple did launch a language‑model‑based AI product, Apple Intelligence, integrated into iOS, macOS, and iPadOS starting in 2024, with plans to monetize some features via a future “Apple Intelligence+” subscription and via revenue‑sharing with AI model providers like OpenAI or Google—not with content rightsholders. (macrumors.com)

However, Apple’s own technical and PR materials describe its training data as a mix of licensed publisher content and publicly available web data, with no indication of any commitment to share a fixed percentage of AI revenue with those rightsholders. (techcrunch.com) Public reporting on concrete deals—such as Apple’s $25–50 million licensing agreement with Shutterstock for images, video, and music—likewise describes lump‑sum or multi‑year licensing, not an ongoing share of Apple’s AI query or subscription revenue. (venturebeat.com)

Further, multiple investigations and lawsuits allege Apple trained some models on datasets including pirated books and scraped YouTube subtitles, with creators complaining they were not compensated—again inconsistent with an announced policy that ~50% of AI revenues are paid out to training‑data rightsholders. (tomshardware.com) Across public disclosures and coverage of Apple Intelligence through late 2025, there is no evidence that Apple has created or advertised a scheme where roughly half of its Apple‑Intelligence (or other AI) query/subscription revenue is shared with data rightsholders. This makes Jason’s specific prediction about a 50% revenue‑sharing AI product incorrect.