Last updated Nov 29, 2025
markets
In 2024, a basket of "consumer comfort services" companies (exemplified by DoorDash, Airbnb, and Uber) will be one of the best‑performing asset categories in the market.
Consumer Comfort Services is my pick for the best performing asset of 2024.View on YouTube
Explanation

Jason defined his “consumer comfort services” pick as on‑demand platforms like DoorDash, Airbnb, and Uber: “small luxuries like DoorDash, Airbnb, Uber… consumer comfort services is my pick for the best performing asset of 2024.”(podscripts.co)

Looking at 2024 total returns for those exemplars:

  • DoorDash (DASH): +69.6% in 2024.(alphacubator.com)
  • Airbnb (ABNB): –3.47% in 2024.(financecharts.com)
  • Uber (UBER): about –2% in 2024.(financecharts.com)
    A later review of the All‑In predictions similarly characterizes this basket as “mixed,” noting a strong gain in DoorDash but flat‑to‑low‑single‑digit gains for Airbnb and Uber.(linkedin.com)

An equal‑weighted basket of these three names would have returned roughly +21% in 2024—respectable, but below or in line with broad U.S. equities, which returned around +23–25% (S&P 500 / U.S. large‑caps; Nasdaq‑100 about +25.9%).(rbcwealthmanagement.com) Several major equity sectors (Communication Services, Information Technology, Financials, Consumer Discretionary) returned 30–40%, clearly outperforming this “consumer comfort” basket.(rbcwealthmanagement.com)

Across major asset classes, 2024 was dominated by Bitcoin, which is widely documented as the best‑performing asset class of the year with ~120%+ returns, far ahead of stocks, gold (~27%), and other categories.(visualcapitalist.com) In published asset‑class league tables, top slots are consistently occupied by Bitcoin, then gold and U.S. large‑cap equities—not a “consumer comfort services” grouping.(visualcapitalist.com)

Because Jason framed this as the best (or at least one of the standout top) asset categories for 2024, and in practice the DoorDash/Airbnb/Uber theme delivered only mid‑tier equity performance and clearly lagged the widely recognized top‑performing assets, the prediction did not come true.