Public records and comprehensive summaries of the 2024 U.S. presidential election list the declared candidates from the major parties (e.g., Donald Trump, Kamala Harris, Joe Biden) and from third parties/independents; Jeff Bezos does not appear among any filed or nominated presidential candidates for 2024. (en.wikipedia.org)

Biographical coverage of Bezos through and after the 2024 cycle likewise describes him as Amazon founder, Blue Origin owner, and Washington Post owner, including his controversial decision regarding the Post’s 2024 endorsement and his later interactions with President‑elect Trump, but never as a 2024 presidential candidate or FEC‑registered contender. (en.wikipedia.org)

Given the election is completed and there is no evidence that Bezos ever formally declared a presidential candidacy or ran in any party primary or as an independent, Friedberg’s prediction that Jeff Bezos would not run for president in the 2024 cycle is right.