The prediction has a roughly 30‑year horizon starting from 2022, i.e., until about 2052 (2022 + 30 = 2052). As of today (2025), only about three years have passed, so:

• Many major traditional consumer brands (e.g., Coca‑Cola, Procter & Gamble brands, Nestlé brands, Unilever brands, LVMH brands, etc.) are still large, profitable, and competitively relevant; none of the credible analyses of the consumer sector suggest that such brands have broadly “died” or are on the verge of complete disappearance within a few years.
• However, the prediction is explicitly about what will happen over the next ~30 years, not in the first few years. The continued viability of traditional brands in 2025 neither confirms nor definitively falsifies a claim about their status by 2052.

Because the specified timeframe has not elapsed and there is no decisive evidence that such brands cannot decline in the remaining decades, the only reasonable assessment is that it is too early to tell whether the prediction will ultimately be right or wrong.